Elevate Your Roofing Game: Why Atlas' New UL 2218 Class 3 Shingles Are a Game-Changer You Can't Ignore

Greetings, industry professionals! This is Matt Brasic, and I’m here to discuss a pivotal development in the world of roofing. If you’re involved in construction, roofing, or home improvement, you'll want to lean in for this.

Atlas Roofing Just Raised the Bar

Atlas Roofing Corporation has always been at the forefront of innovation, but their latest announcement is truly something to take note of. As of September 1, 2023, their Pinnacle® Pristine, Pinnacle® Sun, and Pro-Cut Hip & Ridge shingles have been classified as UL 2218 Class 3 Impact Rated. This is not merely an incremental improvement; it's a transformative leap forward for the entire roofing sector.

Why UL 2218 Class 3 Matters

If you're not familiar with UL 2218 Class 3 ratings, let’s unpack it a bit. This rating is all about impact resistance—primarily against hail. Class 3 impact-rated shingles offer a level of durability that far surpasses what’s generally available on the market.

Even more, homeowners who install these shingles could be eligible for insurance discounts. High-grade protection plus financial benefits? Now that's a compelling value proposition.

The Benefits for You and Your Business

1. Boost Your Sales Effectiveness

When you walk into a client meeting with this kind of product offering, you're not just selling roof shingles; you're offering robust, long-term home protection along with the potential for financial savings. This added value can be a strong persuasive factor in closing the deal.

2. Differentiate Yourself in a Competitive Space

The roofing market is indeed crowded, but Atlas' new impact-rated shingles provide an unbeatable unique selling point. Armed with these advanced technologies, you can set your business apart from the rest.

3. Design Versatility

If you’re concerned about how these new shingles integrate with existing ones—don’t be. Atlas has assured us that there's no “do-not-mix” situation, allowing you to combine the existing colors seamlessly.

The Takeaway

In any industry, innovation is the key to growth. With Atlas Roofing's UL 2218 Class 3 Impact Rated shingles, they're not merely participating in the roofing game—they're leading it. By incorporating this into your service offering, you're positioning your business at the forefront of what's now and what's next.

So, if you're as excited as I am about this news, head over to the PRI website for the new Class 3 product listings and testing results. It's information that could elevate your conversion rates and make a significant impact on your bottom line.

Here's to strategic growth and innovation in the roofing industry!

Best regards, Matt Brasic

P.S. If you have any questions, feel free to reach out. Wishing everyone a fantastic Labor Day Weekend!